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Birth
of Bus Spam in Hong Kong after 1997
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Installing
the latest audio-visual equipment on buses |
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In
the crowded compartment, bus riders have no choice but to listen
& watch the adverts |
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One
bus operator, KMB claims every day 2 million riders are exposed
to such radiation of audio and visual signals |
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Its
advertisers are satisfied with such exposure too. |
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While
bus operators and advertisers are reaping their profits, school
kids |
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and
ordinary riders have no choice but to be bombarded by their
non-stop streams of advertisement broadcast |
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When
riders complained, |
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KMB
replied saying such broadcast was not a nuisance. It represented
value to customers. |
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KMB
bus company claims it values social responsibility.
Yet its actions support only
one fact: to maximize profits as seen in following quotes: |
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CEO
of KMB said with a laugh ".. income from advertisement
on buses.., and Roadshow has strengthened our profit prospect." |
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One
bus operator claimed it made net profit of $1,750,000,000 in
one year. |
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And
it has plans to expand with this money-grabbing even though
freedom-stripping plot. |
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(Above info taken
from newspaper: Oriental Daily, Economic Daily, Sing Tao Daily) |
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Bus Spam
Hong Kong after 97
Became the best den for fortune
Ruled by the best of merchants
Proclaiming the find of power
Letting loose the Bus Barons
Giving birth to Bus Spam
on every mode of transportation
Best of Bus Barons
Sent in the cleverest of engineers
Consulted with the shrewdest of jurisprudence
Planned out with the cunning(est) of accountants
Charted out the widest jurisdiction
Fitted with the latest instrument
Surrounded riders with the loudest of penetration
Exposed with the largest of radiation
Immersed with the cleverest of seduction
To the Barons' music of fortune
Best of Bus Barons
Dressed in the suit of sophistication
Raising the banner of commerce
Marching to the tune of freedom
of expression of information
Drummed up the cleverest manipulation
To feed each rider with
the heaviest dose of Bus Spam
on every mode of transportation
Hurrah Hurrah Hurrah
Raising the banner of freedom
Marching to the tune of public gratification
Clearing the road
with thunderous domination
Turning up the loudest of volume
Sending out the prettiest images
Hiding the Bus Spam in
the prettiest of faces
Coating it with the sweetest voices
Bewitching riders with their hideous messages
Secretly harvesting the fruit
Of tyrannous exploitation
Hurrah Hurrah Hurrah
The best of Barons
Raised the banner of freedom
Clothed in the guise of information
Dressed in the skin of education
of our children
Sang the hymn of public glorification
Hid the shame of manipulation, and
Pocketed the fruit of exploitation
Hurrah Hurrah Hurrah
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