In this age of fast and wide proliferation
of information, success of any business in the next 10 years will
be based on how successful a +ve brand image is built up.
Such brand will consist of a spectrum of measurements, one of which
is the perceived image of a satisfactory discharge of its social
responsibility.
Bus spam goes against the +ve images of a socially responsible
company. What's worse, it flies in the face of its claims such as
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