By
Design and by Contract
1. By contract with advertisers, bus
operators are obliged to provide an AV system such that bus
riders cannot escape from the bombardment of advertising activities
2. In reality, bus riders are
closely surrounded
by no fewer than 4 speakers once seated.
3. Nature
of advertising is intrusive, therefore, riders cannot escape
the impact of these activities.
According to advertising professional, "Advertisements
are designed to be attention getting.. sometimes have to be
intrusive ..."
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Small
space inside bus compartment
No quiet zone set up in minibuses.
On-off switches does not serve the
purpose of providing choices to riders |
Token
gestures
1. Useless
quiet zone
Nearby speakers still send out audio signal high enough to
reach riders seated in the quiet zone.
2.
Not enough
quiet zone
3. Bus operators unilaterally modified
the contract with riders
4. They may not want to have a quiet
zone. Bus operators know value of their shows lies in the
fact that "People sitting in a bus or subway car are
a captive audience". If passengers could opt out of the
forced advertisements, bus operators might have to charge
a lower rate for advertisements.
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